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SEO Fundamentals for Marketers

Audit, keyword research, technical SEO, content and link building.

8 weeks5 hours/wkbeginner

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🎯 Goal

Run a complete SEO program in 8 weeks.

🧠 Skill Breakdown

  • SEO mental model
  • Keyword research
  • On-page
  • Technical
  • Content
  • Links
  • Reporting

📅 Curriculum Plan

Week 1: How search works

  • Objective: Concept + tactical work.
  • Practical Tasks:
    • Read canonical guide
    • Run audit/exercise
    • Apply on a real site
  • Expected Outcome: Real artifact for a site.

Week 2: Keyword research

  • Objective: Concept + tactical work.
  • Practical Tasks:
    • Read canonical guide
    • Run audit/exercise
    • Apply on a real site
  • Expected Outcome: Real artifact for a site.

Week 3: On-page SEO

  • Objective: Concept + tactical work.
  • Practical Tasks:
    • Read canonical guide
    • Run audit/exercise
    • Apply on a real site
  • Expected Outcome: Real artifact for a site.

Week 4: Technical SEO

  • Objective: Concept + tactical work.
  • Practical Tasks:
    • Read canonical guide
    • Run audit/exercise
    • Apply on a real site
  • Expected Outcome: Real artifact for a site.

Week 5: Content brief

  • Objective: Concept + tactical work.
  • Practical Tasks:
    • Read canonical guide
    • Run audit/exercise
    • Apply on a real site
  • Expected Outcome: Real artifact for a site.

Week 6: Link building

  • Objective: Concept + tactical work.
  • Practical Tasks:
    • Read canonical guide
    • Run audit/exercise
    • Apply on a real site
  • Expected Outcome: Real artifact for a site.

Week 7: Analytics

  • Objective: Concept + tactical work.
  • Practical Tasks:
    • Read canonical guide
    • Run audit/exercise
    • Apply on a real site
  • Expected Outcome: Real artifact for a site.

Week 8: Roadmap

  • Objective: Concept + tactical work.
  • Practical Tasks:
    • Read canonical guide
    • Run audit/exercise
    • Apply on a real site
  • Expected Outcome: Real artifact for a site.

🚀 Final Project

A 3-month SEO roadmap for a real site, including audit, keyword map, and content calendar.

📚 Books & Long-Form Reading

  • A canonical book or course in this field

👥 Communities to Join

  • Active subreddit, Discord or forum for this topic

🔁 Progress Tracking

  • Weekly self-check questions and a clear "ready to move on" criterion

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